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Creating Memorable Brands with Comedy
In today's fast-paced and competitive market, brands often struggle to stand out from the crowd. One effective strategy to capture...
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Leila Souza
Jun 254 min read


Why Defining Your Brand's Value is Crucial for Success
In today's competitive business landscape, understanding and defining your brand's value is more important than ever. A strong brand...
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Leila Souza
Jun 24 min read


Brand Yourself! How to Build a Personal Brand Just Like Kevin Hart
Discover how to build a personal brand like Kevin Hart.

Leila Soul
Jan 103 min read


Case Study - The Creative Process Behind the Art Concept of a Stand-up Comedy Solo Show.
When I started thinking about the art concept of my first stand-up comedy solo show, I knew I wanted something bold like my comedy...

Leila Soul
Jan 83 min read


Shining a Light on Digital Branding Strategy: Elevating Energy Culture’s Online Presence - Case Study.
When Energy Culture approached Leila, their goal was clear: implement a marketing funnel to attract new clients and boost sales online...

Leila Soul
Jan 72 min read


The 5 Essential Phases of an Actionable Strategic Branding Process
But here’s the truth: your brand isn’t just a logo or tagline—it’s the essence of how your business is perceived and one of the main driver

Leila Soul
Mar 12, 20182 min read


Design Thinking - A Great Tool for Business Innovation
Do you think your products or services could benefit from a dose of innovation? Are you on the hunt for creative ideas to take your business

Leila Soul
Dec 17, 20172 min read
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